Recently video has become a popular way to market a business. The main reason for this is that it can generate traffic and interest very quickly. Unfortunately some people are still afraid to use it and believe it’s difficult to do. So now is a great time for you to get ahead of your competition.
One of the main advantages of video marketing is that it saves your visitors lots of time understanding what is being offered. Hearing and seeing about your products and services has more credibility and helps you to connect to your visitors on an emotional level.
According to www.masternewmedia.org “Video search engines – just like Google – index specifically all videos available online, independently from the source. On the other hand, video directories differentiate themselves from video search engines because they list videos according to specific categories (such as “entertainment”, “sport”, “fun”, etc.)
Some video search engines and video directories automatically detect and index the videos published online, while others also allow you to directly inform them of the existence of a video. There are also several video search engines that let you upload your videos, just like you can do on video sharing sites.
However, it is important to distinguish between video search engines and video sharing sites, since the might appear very similar at first glance. All video sharing site feature a search box on their homepage, but they allow users to search only within the video sharing site directory, and not elsewhere. On the other hand, video search engines collect material from multiple sources, included the above mentioned video sharing sites.
Several video search engines and video directories let users review, rate, recommend, categorize, and ” tag” the videos that they watch. These functions facilitate the cataloguing and organization of content so that users can easily discover new videos based on other users’ recommendations. ”
Video Sharing Sites
- www.open-video.org/index.php www.archive.org/details/movies
David Ogden of www.theviralsanctuary.com says “A viral video is a video clip that becomes extremely popular and is spread across the Internet through users sharing it in email messages or through an IM service. A lot of these videos are funny and are often shot by amateurs who happen to catch something funny on their camera phones. There have been many viral videos that have caught fire in the cyber world.”
Video marketing is so popular due to its ability to engage directly with your audience and it adds a new dimension to other forms of online marketing. So don’t be afraid to try it … you have nothing to lose … except a lot of traffic to your website, if you don’t do it!