Thursday, February 9, 2012

Quick Stats About Video Marketing

Video Results & Metrics
Online video increases brand awareness, drives online engagement and creates viewer action leading to more inquiries and more sales. Mark Bray Enterprises has developed unique video products that bring the branding strength of video together with the direct response power of the Web to form a potent marketing vehicle for businesses of all types.
Adding video to small business profiles:
·         Increases number of business profile views more than 100%
·         Increases number of profile clicks more than 30%
·         Increases number of calls generated by more than 18%
Video drives a wide range of customer actions:
·         Increases number of visits to advertiser web site by 55%
·         Increases physical store visits by 30%
·         Increases incidence of purchase by 24%
The Online Video Market
·         According to Borrell & Associates, "Online video spending is forecasted to account for more than 1/3rd of all online advertising in 5 years."
·         Over 40% of consumers watch online videos on at least a weekly basis; over 70% at least monthly

http://www.affordablewebdesign.com/Video-Production/video-marketing-benefits-and-statistics.htm

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