Traditionally used for training purposes and produced only by the wealthiest corporations, videos have evolved into a tool used by a vast spectrum of industries. Businesses of all sizes use these videos for employee orientations, ongoing training, and communication of corporate messaging, all in entertaining or riveting ways previously unimagined.
For example, a corporate video can demonstrate how new employees should fill out paperwork; can deliver a motivational message from the CEO; or can cover procedures explaining what to do in case of a fire or other emergency.
A restaurant-chain used video to conduct training for employees including line cooks, wait staff and dishwashers. The video producer considered the demographics of the audience and used an MTV theme, with a clever, game-show script designed to engage employees and help them retain the information.The biggest challenge creating the video was working around the restaurants' long hours, but producers solved the problem by shooting in a test kitchen or during the middle of the night. In another example, a recycling company decided to use video to showcase their high-tech recycling plant. To appeal to the broadest possible audience, the producer used A combination of music, sound effects and 'facial expressions' to communicate the importance of recycling in today's society.
These creative uses of video leverage the medium's impact. With a well written script, and appropriate sound or music, videos can convey emotion and urgency. They can elicit response far superior to a memo. Professional videos use elements such as graphics, voice-over, and camera zooms to make the presentation more lively and engaging.
Videos take on many different faces that mesh with the needs of the organization. A company with multiple locations or a large, traveling sales force could use video to reach every employee. A large bank's corporate headquarters, for example, can send a video to a bank manager to share with the staff at their branch; or headquarters can post it online where an employee can log in to hear it or it can enhance online training.
Videos are applicable for a wide range of needs, including the following:
· Repeat performances
· Introduction or review of company policies
· Safety rules and regulations
· On-going training
· Annual report
· Motivational presentations
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