Quick Stats About Video Marketing

Video Results & Metrics

Online video increases brand awareness, drives online engagement and creates viewer action leading to more inquiries and more sales. Mark Bray Enterprises has developed unique video products that bring the branding strength of video together with the direct response power of the Web to form a potent marketing vehicle for businesses of all types.

Adding video to small business profiles:

·         Increases number of business profile views more than 100%

·         Increases number of profile clicks more than 30%

·         Increases number of calls generated by more than 18%

Video drives a wide range of customer actions:

·         Increases number of visits to advertiser web site by 55%

·         Increases physical store visits by 30%

·         Increases incidence of purchase by 24%

The Online Video Market

·         According to Borrell & Associates, "Online video spending is forecasted to account for more than 1/3rd of all online advertising in 5 years."

·         Over 40% of consumers watch online videos on at least a weekly basis; over 70% at least monthly

http://www.affordablewebdesign.com/Video-Production/video-marketing-benefits-and-statistics.htm

Smartphone Apps Benefit Small Businesses

When it comes to Smartphone apps, there are certain specific ones that are created keeping in mind the specific needs and requirements of small and medium sized businesses. This article explores the ways in which Smartphone apps help such businesses to grow and develop.

 

Small or medium sized businesses need a lot of things and avenues to grow. Small business entrepreneurs have to be at multiple places at the same time for business purposes. Moreover, s/he has to think about plans and tactics to attract prospective customers to the business. All these tasks of managing a business and pushing it up the stairs of success have become easier with the help of Smartphones. Smartphones or iPhones are devices with the help of which the user can multi-task. If you have a business and you want to grow with it, here are certain types of Smartphone apps and their benefits for small businesses:

• For business purposes you might often have to edit and view Microsoft office documents. With Smartphone apps you will be able to access the Microsoft office documents through your phone. Not only will you be able to view the files, but, will also be able to edit the data and the files. If you ever forget to carry important official documents to a meeting, you can simply access the saved documents in your iPhone or your PC at the office. Such types of mobile apps offer multiple platforms for editing and managing important documents.
• Mobile application developers have created certain lightweight, flexible desktop database. Such types of databases are generally required by the small business entrepreneurs. Such iPhone applications sync well with the desktop versions. It will allow the user to modify data on the phone and it’ll be synced back to the desktop.
• Apart from the advanced Smartphone apps there are also some simpler ones that can be of great help to small business entrepreneurs. Some applications have to be synced with the desktop and it will provide access to the desktop from all the devices it is synced with. You can thus share files and folders with other partners and people while on the go! There are advanced versions of such mobile apps also. Generally the advanced versions are costlier than the simpler ones. However, the ones that you will choose should depend on your business plans and strategies.
• There are some smart phone applications that use a cloud-based way to manage and track clients and competitors. While there are some mobile apps that functions best online, there are some of the Smartphone apps that can work offline too. However, the apps that work offline will sync later to the online account easily.
• Do you often have to travel to different locations on business purposes? Then, you should opt for various travel organizing service applications. Through these Smartphone apps you will be able to forward emails and confirm your travel plans. Such applications will also allow you to maintain a record of the entire travel itinerary. You can get access to the itinerary from wherever you are in. Such apps will also act as a guide on the road to your destination.
• Smartphone apps will also provide you an online service where you will be able to submit and review expense reports. Through such apps you will be able to keep track of credit card statements, receipts, and other papers related to business expenses.

So, you can see that smartphone apps are an essential rather, an integral part of small and medium sized businesses today. If you too want any type of applications that would help you in business proliferation, contact a reputed smart phone applications development company. There you can get customized apps at competitive rates.

http://www.articlesalley.com/article.detail.php/264408/100////Benefits_of_Smartphone_Apps_for_Small_Businesses

Virtual Tours Inform Buyers

Virtual tours are online displays of a place or item made with videos, panoramic photographs or a combination of the two. Virtual tours can provide potential customers, buyers or visitors with an in-depth look at a home for sale, apartment for rent, or attraction from the comfort of their home. These tours also can teach viewers about a topic, historical figure or location or art movement.

Virtual tours often are used for selling a home or renting an apartment. These tours provide a lot of information for a potential buyer or renter, such as the organization, feel and look of a home. Often, online virtual tours will be potential buyers or renters' first introduction to the home or apartment, especially if they are moving from outside the area. The goal of these tours is to show the home's strong points and make viewers feel like they are there, in the home. By viewing a virtual tour the buyers also get a feel for the area at which they might want to live. A virtual tour can show the highlighted areas of a small town or a big city; buyers like to be informed about what to do and where to go. The goal is to show viewers the attractions that define the city in an exciting and lively way to encourage them to want to travel to your location.

http://www.ehow.com/list_7816899_objectives-virtual-tours.html

Who Can Benefit From 360 Panoramas?

The virtual 360 panoramas or VR tours can be extremely useful for those, who keep up with the times, who is in step with the progress and who strive to do and advertise his or her business in the most unusual and modern way. 
All over the world 3D panoramas and virtual tours are recognized as the irreplaceable tool for sales and service promotion. Many successful companies especially highlight the article about this innovative technology for advertisements.
The application field of the 360 panoramas and virtual tours is very vast. The spherical panoramas, which attract the attention and kindle almost every man’s interest (regardless of his or her age or social status), will find a niche for them in many spheres of modern life.

The advantages of the 3D panoramas and virtual tours can be successfully used by:

Real-estate agencies, construction and real-estate development companies:

When viewing the spherical 3D panoramas, the viewer gets a much bigger amount of the visual information about the object that is being examined then when viewing the ordinary photograph. The virtual 360 panoramas  and virtual reality tours have such a knack for reflecting the reality that one can avoid visiting the object in the real life. The visitor of your site gets the opportunity to independently grade the object, advertised by you, at any time which he or she finds convenient and without leaving the house or office.  Your employees wouldn’t have to spend time on showing the objects and describing all of their advantages of this or that flat in detail. In many cases the 3D panorama and virtual tour can do it all instead of them. This will allow you to reduce the headcount and pay more attention to the real Clients, which have made up their minds to make a purchase. 
The spherical 3D panorama makes it possible to get an idea of the size and the floor plan of even the small building spaces (bathroom, wardrobe, stanza), which is very hard to do when having the ordinary photographs only.

Means of transport manufacturers (automobiles, yachts, etc.), car dealerships:

With the help of the spherical 3d panorama the customer can examine the car’s interior before visiting the car dealership. The virtual 360 panorama makes it possible to demonstrate even the limited space interiors with the very high level of accuracy. Apart from the car dealerships, the companies, which design car interiors, can advertise the services they offer.

Towns:

The information centers and the town sites can be equipped with the 3D panoramas as well. The virtual tours will help the tourists and the guests to orientate themselves in the town, will show them the most interesting routes and sights (streets, parks, squares, buildings and monuments).

Why is Video So Important To Your Small Business:

"As a small business owner it can be difficult to compete with the larger companies. Larger companies often have lower prices and are more widely available. By no means does that mean your small business cannot be a success.
When you create a video and post it online, it gives you a voice. Anyone (and everyone) can throw words onto a page (or pay someone to do it for them). Simple articles can be effective for marketing. Those same articles can however have a greater impact. If you pair a useful, informative article with a great video, you can make a huge impact." Karriann Graf  Social Media Manager/Strategist for small businesses and real estate professionals. 


   The direction of new technology and the capabilities of the Internet demand that your company give potential customers a great visual. Video is one of the most effective ways to give the public the picture that you want to paint for your business. Stay ahead of the trends and contact us today to see how our experienced camera and production crew can bring your visual to life. (919) 861-4541

How Can Video Marketing and Smartphone Advertising Improve Your Business?

Video marketing can improve a business significantly through effective marketing. Ask yourself where you spend the majority of your day. Most of the work force spends their day on a computer or with some type of technology. With this given, the absolute best way to market a product is through the use of video marketing or through the use of Smart phones. By marketing to more people your business can hopefully expand through the addition of new customers.

Target Additional Customers

Because of the increasing integration of technology in our daily routine, video marketing and Smartphone advertising will allow your business to market to many more communities than traditional advertising. Conventional marketing, such as television ads, restrict the amount of people your advertisement can reach. However, video marketing can target everyone simply because more people are online than watch television.

When someone is checking email or surfing the internet, they retain more information than while they are watching television. This is simply because you are actively working while you are online as opposed to your relaxed state while watching television. A person who views a video online is much more likely to remember it later than someone watching an ad on television. By marketing your business to more people, you will hopefully retain more customers.

Smart Phones

Smartphone advertising can be equally effective in marketing a business or product. It seems that everyone has a Smart Phone today. By taking advantage of Smartphone advertising, businesses can market to essentially everyone. Also, much like video marketing, Smart Phone users are much more likely to remember the advertisement later. About 55% of Smart Phone users say they remember an advertisement they saw on their phone.

As you can see, taking advantage of video marketing and Smartphone advertising can significantly improve your businesses target market. Hopefully, you will retain more customers which results in higher profits.

5 Reasons Video Marketing is Effective

Video marketing is not really a new hot topic but it is a topic of importance to help you grow your business. Online video marketing has now been around for a number of years and it is an area that is still continuing to grow as time moves on. Technologies that allow businesses to apply videos to their business model are also growing, making it even more important to get involved in some way for any business.

Five reasons video marketing is very important:

People Like Watching Videos
Most people would rather watch a video than have to read. That is the truth and if your company, products, or service require any sort of explanation take the time and put it in a video because your audience will respond with much greater force.

Decrease Website Bounce Rate
Whether it is one video or ten, your website bounce rate will decrease with a video. Depending on how well the video is made and how long it is you could really hold a website visitor on your website that much longer.

Your Videos Will Rank
If you upload your videos into the video sharing websites and really optimize them with nice robust titles, descriptions, and the use of links where you can, chances are that specific video will become a great candidate to really increase in rankings.

Still An Early Technology
Like everything digital, online video sharing technology is relatively new compared to older forms of marketing which means that the process is only going to grow from here. Sites like YouTube are only growing in power and strength and many businesses are already leveraging the amazing technology for opportunities that exist in helping to grow their business.

Increases Branding & Credibility
When a business creates a new professional video they almost put themselves in a new type of bucket from the standpoint of their audience. Branding increase and credibility is often times instilled into your website visitors.

Online video marketing is a young approach but reaps many benefits if approached correctly. Take the time to figure out exactly how to incorporate a little bit of video into your business model.

Stamoulis, Nick. Search Engine Optimization Journal . 2 Feb 2011. <http://www.searchengineoptimizationjournal.com/2011/02/02/video-marketing-important/>.