Video production goes through three stages:
1. Pre-Production: The process of determining project objectives, requirements, schedule and production design.
2. Production: The process of capturing video footage outlined by the pre-production process, including interviews, presentations, planned or unplanned “cover” footage; this typically happens on location.
3. Post-Production: The process of logging, digitizing, editing, mixing and mastering the captured footage into a final master (DVD, tape or media file), which then can be duplicated and/or distributed.
I. Pre-Production
This is the most important stage for a successful video process and end product. If this stage is not done with thoroughness, care and attention, the whole process suffers, and the quality of the finished product will be compromised. We cannot emphasize enough the critical importance of the pre-production process, particularly planning.
II. Production
This stage is filled with capturing the content of the program. Time management is key. The focus is assisting the crew with the following:
• Photo releases and legal clearance to photograph and videotape both staff and clients;
• Arrival, accommodations (if overnight), transportation;
• Secured area at the site for storage of equipment;
• Someone familiar with building and people to accompany/facilitate crew and help maintain schedule;
• Misc.: Meals and rest periods.
III. Post-Production
The post-production is done by a professional video editor, with your input through the script and an approval/revision process, in which versions of the program (at various stages of completion) are sent to you for your approval and input before the final program is mastered.
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