Internet approaches for marketers that worked in 2002 are badly out of date. Once, the best technologies for business communications of all kinds were for "later". Video and streaming audio was in the future, and you didn't need to worry about it yet.
That's over.
'The future' has been here for years. It is a foregone conclusion that video marketing works. The challenge is in figuring out how video marketing works… Has your own online presence kept up? Are you incorporating video and multimedia technologies for yourself or your clients, or have you just typed up a business opportunity and hoped visitors would read it?
The fact is, every reasonable barrier to using online video has been removed by the existence of massive and free video hosting sites such as YouTube. No longer is video an option to try to differentiate your product or services or identity. It's now the most cost-effective and outright effective option.
All of which means you can concentrate on communication. The fact is, "people buy from people" and now you have the means to personally connect with the people who land on your website, using video. Your website no longer resembles someone else's when it's your own face voice and words speaking to the viewer. Credibility builds as you talk about the value that you can provide. Only online video marketing works to make this possible.
Source: http://www.video1pro.com/article_videoworks.html
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