Online video has proven to be an effective tool for real estate agents. If pictures can show off an available home better than text alone, then imagine how powerful video can be to the prospective buyer. It gives them the feeling of actually touring the property–outside of them visiting the house in person, there’s no better way for them to truly experience it.
But for too long, real estate agents have been happy to shoot a virtual tour video and call it a day. And while that can help drive sales, it’s hardly tapping the power of online video’s ability to spread and have lasting impact on viewers. As someone who recently went through the whole home-buying routine, I can’t tell you how boring those tour videos can be. They may have shown off the home, but they did little to excite me about the property. I’ve been waiting for a real estate company or agent to get way outside the box and create something with the ability to go viral.
Source: Real Estate Video Marketing: Industry Moves Beyond Virtual Home Tours http://www.reelseo.com/real-estate-industry-virtual-tour-videos/#ixzz1Mi2xiQ70
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