How Can Video Marketing and Smartphone Advertising Improve Your Business?

Video marketing can improve a business significantly through effective marketing. Ask yourself where you spend the majority of your day. Most of the work force spends their day on a computer or with some type of technology. With this given, the absolute best way to market a product is through the use of video marketing or through the use of Smart phones. By marketing to more people your business can hopefully expand through the addition of new customers.

Target Additional Customers

Because of the increasing integration of technology in our daily routine, video marketing and Smartphone advertising will allow your business to market to many more communities than traditional advertising. Conventional marketing, such as television ads, restrict the amount of people your advertisement can reach. However, video marketing can target everyone simply because more people are online than watch television.

When someone is checking email or surfing the internet, they retain more information than while they are watching television. This is simply because you are actively working while you are online as opposed to your relaxed state while watching television. A person who views a video online is much more likely to remember it later than someone watching an ad on television. By marketing your business to more people, you will hopefully retain more customers.

Smart Phones

Smartphone advertising can be equally effective in marketing a business or product. It seems that everyone has a Smart Phone today. By taking advantage of Smartphone advertising, businesses can market to essentially everyone. Also, much like video marketing, Smart Phone users are much more likely to remember the advertisement later. About 55% of Smart Phone users say they remember an advertisement they saw on their phone.

As you can see, taking advantage of video marketing and Smartphone advertising can significantly improve your businesses target market. Hopefully, you will retain more customers which results in higher profits.

5 Reasons Video Marketing is Effective

Video marketing is not really a new hot topic but it is a topic of importance to help you grow your business. Online video marketing has now been around for a number of years and it is an area that is still continuing to grow as time moves on. Technologies that allow businesses to apply videos to their business model are also growing, making it even more important to get involved in some way for any business.

Five reasons video marketing is very important:

People Like Watching Videos
Most people would rather watch a video than have to read. That is the truth and if your company, products, or service require any sort of explanation take the time and put it in a video because your audience will respond with much greater force.

Decrease Website Bounce Rate
Whether it is one video or ten, your website bounce rate will decrease with a video. Depending on how well the video is made and how long it is you could really hold a website visitor on your website that much longer.

Your Videos Will Rank
If you upload your videos into the video sharing websites and really optimize them with nice robust titles, descriptions, and the use of links where you can, chances are that specific video will become a great candidate to really increase in rankings.

Still An Early Technology
Like everything digital, online video sharing technology is relatively new compared to older forms of marketing which means that the process is only going to grow from here. Sites like YouTube are only growing in power and strength and many businesses are already leveraging the amazing technology for opportunities that exist in helping to grow their business.

Increases Branding & Credibility
When a business creates a new professional video they almost put themselves in a new type of bucket from the standpoint of their audience. Branding increase and credibility is often times instilled into your website visitors.

Online video marketing is a young approach but reaps many benefits if approached correctly. Take the time to figure out exactly how to incorporate a little bit of video into your business model.

Stamoulis, Nick. Search Engine Optimization Journal . 2 Feb 2011. <http://www.searchengineoptimizationjournal.com/2011/02/02/video-marketing-important/>.

Smartphone Advertising

Kantar Media's Compete, today released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the web using their mobile browser. The findings, part of Compete's Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps. That number drops to 40 percent when asked about ads encountered while surfing the mobile web. And the disparity is even greater among iPhone users, with 65 percent recalling in-app ads and only 33 percent recalling mobile browser ads.

                Overall, considering both in-app and mobile browser ads, Android users have the highest mobile advertising recall, with 55 percent reporting they've seen some form of mobile advertising. For iPhone users, that number drops slightly to 51 percent. Only 22 percent of BlackBerry owners recall some form of mobile device advertising.

                Recall of text messaging/SMS ads is lower still among smartphone users. Just over one quarter (27 percent) of iPhone and Android users recall receiving a text message/SMS ad.

                "This data is important as advertisers and app developers, among others, contemplate the evolving mobile advertising opportunity," said Danielle Nohe, director, technology and entertainment for Compete. "If the behaviors of iPhone and Android users, who have more experience interacting with different forms of mobile advertising, are indicative of where the industry is headed, we're starting to see what forms of advertising could be most effective moving forward."

Compete. 16 June 2011. <http://www.competeinc.com/news_events/pressReleases/283/>.

Why Video Marketing Works

Internet approaches for marketers that worked in 2002 are badly out of date. Once, the best technologies for business communications of all kinds were for "later". Video and streaming audio was in the future, and you didn't need to worry about it yet.


That's over.


'The future' has been here for years. It is a foregone conclusion that video marketing works. The challenge is in figuring out how video marketing works… Has your own online presence kept up? Are you incorporating video and multimedia technologies for yourself or your clients, or have you just typed up a business opportunity and hoped visitors would read it?
The fact is, every reasonable barrier to using online video has been removed by the existence of massive and free video hosting sites such as YouTube. No longer is video an option to try to differentiate your product or services or identity. It's now the most cost-effective and outright effective option.
All of which means you can concentrate on communication. The fact is, "people buy from people" and now you have the means to personally connect with the people who land on your website, using video. Your website no longer resembles someone else's when it's your own face voice and words speaking to the viewer. Credibility builds as you talk about the value that you can provide. Only online video marketing works to make this possible.


Source: http://www.video1pro.com/article_videoworks.html

The Shift to Video Marketing

The world is changing, business is changing, and how you advertise your business is changing faster than ever before.  Social media, PPC, SEO, and blogging are all critical to the success of your business’ advertising efforts, but the biggest shift in the marketplace today is in online video marketing.

            You can dominate Google, Bing, and Yahoo quickly with video marketing if you know what you are doing. Anyone can create and upload a video, but the pros know how to dominate video marketing by:

§  Researching the market space

§  Analyzing Keywords and Phrases

§  Focus on a niche

§  Dominate a niche

§  Target specific video sites

§  Study customer trends

§  Strategically understand what your customers want to view

§  Be knowledgeable of your customers attention span

§  Build Consistency in your branding

§  Properly format videos

§  Submit meta content

§  Optimize videos for sites and search engines

§  Track, monitor, and improve results

§  Upload to hundreds of sites, personal blogs, social media sites, RSS Feeds, encourage organic syndication

§  And get your business ranked on PAGE 1 in 48 hours

What does video marketing syndication mean for your business?

§  More videos on more sites, which means more search results.

§  More search results will result in more clicks

§  More clicks will result in more sales

§  And more sales equals more money in your pocket!

Video marketing is not a fad, it’s a shift in the way the world is communicating.  You and your business deserve to be notice

Black Box Social Media. <http://blackboxsocialmedia.com/video-marketing/>.

Article About Video Production

In a lot of ways, corporate video production is an effective tool in presenting products and services to the largest possible number of potential and existing customers. It is likewise an efficient means in promoting a company, its mission and visions, its targeted goals as well as its list of achievements to its niche audience. The production of videos involves significant creative processes utilizing the latest in technology. Generally, corporate videos vary according to a company's particular requirements.

The benefits of a corporate video production are the following:

Corporate videos work well as an advertising material. It is a sure way of showcasing company products and services - its specifications, features, functions and even prices. The more unique and interesting that a video presents a product or service, the longer the brand impression will stay in the consciousness of targeted consumers and clients.

A company who aggressively engages in video production obviously believes in the power of viral marketing in the promotion of its products and services via videos. A communications manager who tries to post even a single video, one that is meticulously created and so totally unique and attractive, on YouTube, will be able to enjoy immense gains in terms of brand image retention and promotions, product popularity and eventually profits. Not like advertising and promotion in print, corporate videos are a much more effective means of engaging a company's niche audience. Messages in videos come across in a clearer, faster, more believable and better-understood way.

The utilization of corporate video production as an effective means of standing out in the areas of marketing and advertising is helpful in promoting not only the products and services but likewise the company that offers them. It effectively imprints a lasting image or series of images to the target audience with the intention of optimized brand familiarization. Ultimately, gains of whatever company goal are realized, but mostly on maximizing profits.

Article Source: http://EzineArticles.com/6379238

What is an Interactive Panorama?

Interactive 360°virtual reality panoramas allow your site visitors to view your business’s facilities as if they were standing in the room with the ability to look in any direction around them.  Panoramas can be a single environment, which would be multiple views of one area. Multiple panoramas can also be linked together to create a virtual tour of your entire facility; this allows your site visitors to go from location to location in a virtual self-guided tour. Descriptive audio can be added to each panorama to give the site visitor a greater understanding of what they are viewing. In addition to descriptive audio, the natural sounds of each environment can be added to enhance the site visitor’s virtual experience. Music can also be added as audio to enhance the experience. The site visitor can move to different location by the use of doorways throughout the tour, but if they have a specific destination in mind and do not want to follow the programmed path a floor plan can be added and will allow them to move directly to other panoramas at their convenience.  Interactive panoramas can be made unique and personalized by adding the company name and logo directly onto the images. The company brand will be seen in the same location on the image at all times, which will be helpful for site visitor.
                         Why Should Interactive Panoramas be Used?

·         60% of internet users take virtual tours online

·      Properties complete with virtual tours are, on average, clicked 10 times more than those that do not offer the service

·       On a typical day, more than six million people are taking virtual tours in cyberspace, up from roughly two million in 2004

·       80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services

·       In cyberspace, a site with a virtual tour and interactive media will receive 38% more views than a competitor’s site that is lacking media

·       47% said virtual tours were very important to a listing

·      Statistics from realtor.com show that listings with virtual tours get clicked on 40% more than listings without virtual tours

                              

Look In Any Direction . <http://lookinanydirection.com/about_vr.html>.

"Property Week"

"ClickZ Stats"