Virtual Tours Inform Buyers

Virtual tours are online displays of a place or item made with videos, panoramic photographs or a combination of the two. Virtual tours can provide potential customers, buyers or visitors with an in-depth look at a home for sale, apartment for rent, or attraction from the comfort of their home. These tours also can teach viewers about a topic, historical figure or location or art movement.

Virtual tours often are used for selling a home or renting an apartment. These tours provide a lot of information for a potential buyer or renter, such as the organization, feel and look of a home. Often, online virtual tours will be potential buyers or renters' first introduction to the home or apartment, especially if they are moving from outside the area. The goal of these tours is to show the home's strong points and make viewers feel like they are there, in the home. By viewing a virtual tour the buyers also get a feel for the area at which they might want to live. A virtual tour can show the highlighted areas of a small town or a big city; buyers like to be informed about what to do and where to go. The goal is to show viewers the attractions that define the city in an exciting and lively way to encourage them to want to travel to your location.

http://www.ehow.com/list_7816899_objectives-virtual-tours.html

Who Can Benefit From 360 Panoramas?

The virtual 360 panoramas or VR tours can be extremely useful for those, who keep up with the times, who is in step with the progress and who strive to do and advertise his or her business in the most unusual and modern way. 
All over the world 3D panoramas and virtual tours are recognized as the irreplaceable tool for sales and service promotion. Many successful companies especially highlight the article about this innovative technology for advertisements.
The application field of the 360 panoramas and virtual tours is very vast. The spherical panoramas, which attract the attention and kindle almost every man’s interest (regardless of his or her age or social status), will find a niche for them in many spheres of modern life.

The advantages of the 3D panoramas and virtual tours can be successfully used by:

Real-estate agencies, construction and real-estate development companies:

When viewing the spherical 3D panoramas, the viewer gets a much bigger amount of the visual information about the object that is being examined then when viewing the ordinary photograph. The virtual 360 panoramas  and virtual reality tours have such a knack for reflecting the reality that one can avoid visiting the object in the real life. The visitor of your site gets the opportunity to independently grade the object, advertised by you, at any time which he or she finds convenient and without leaving the house or office.  Your employees wouldn’t have to spend time on showing the objects and describing all of their advantages of this or that flat in detail. In many cases the 3D panorama and virtual tour can do it all instead of them. This will allow you to reduce the headcount and pay more attention to the real Clients, which have made up their minds to make a purchase. 
The spherical 3D panorama makes it possible to get an idea of the size and the floor plan of even the small building spaces (bathroom, wardrobe, stanza), which is very hard to do when having the ordinary photographs only.

Means of transport manufacturers (automobiles, yachts, etc.), car dealerships:

With the help of the spherical 3d panorama the customer can examine the car’s interior before visiting the car dealership. The virtual 360 panorama makes it possible to demonstrate even the limited space interiors with the very high level of accuracy. Apart from the car dealerships, the companies, which design car interiors, can advertise the services they offer.

Towns:

The information centers and the town sites can be equipped with the 3D panoramas as well. The virtual tours will help the tourists and the guests to orientate themselves in the town, will show them the most interesting routes and sights (streets, parks, squares, buildings and monuments).

Why is Video So Important To Your Small Business:

"As a small business owner it can be difficult to compete with the larger companies. Larger companies often have lower prices and are more widely available. By no means does that mean your small business cannot be a success.
When you create a video and post it online, it gives you a voice. Anyone (and everyone) can throw words onto a page (or pay someone to do it for them). Simple articles can be effective for marketing. Those same articles can however have a greater impact. If you pair a useful, informative article with a great video, you can make a huge impact." Karriann Graf  Social Media Manager/Strategist for small businesses and real estate professionals. 


   The direction of new technology and the capabilities of the Internet demand that your company give potential customers a great visual. Video is one of the most effective ways to give the public the picture that you want to paint for your business. Stay ahead of the trends and contact us today to see how our experienced camera and production crew can bring your visual to life. (919) 861-4541

How Can Video Marketing and Smartphone Advertising Improve Your Business?

Video marketing can improve a business significantly through effective marketing. Ask yourself where you spend the majority of your day. Most of the work force spends their day on a computer or with some type of technology. With this given, the absolute best way to market a product is through the use of video marketing or through the use of Smart phones. By marketing to more people your business can hopefully expand through the addition of new customers.

Target Additional Customers

Because of the increasing integration of technology in our daily routine, video marketing and Smartphone advertising will allow your business to market to many more communities than traditional advertising. Conventional marketing, such as television ads, restrict the amount of people your advertisement can reach. However, video marketing can target everyone simply because more people are online than watch television.

When someone is checking email or surfing the internet, they retain more information than while they are watching television. This is simply because you are actively working while you are online as opposed to your relaxed state while watching television. A person who views a video online is much more likely to remember it later than someone watching an ad on television. By marketing your business to more people, you will hopefully retain more customers.

Smart Phones

Smartphone advertising can be equally effective in marketing a business or product. It seems that everyone has a Smart Phone today. By taking advantage of Smartphone advertising, businesses can market to essentially everyone. Also, much like video marketing, Smart Phone users are much more likely to remember the advertisement later. About 55% of Smart Phone users say they remember an advertisement they saw on their phone.

As you can see, taking advantage of video marketing and Smartphone advertising can significantly improve your businesses target market. Hopefully, you will retain more customers which results in higher profits.

5 Reasons Video Marketing is Effective

Video marketing is not really a new hot topic but it is a topic of importance to help you grow your business. Online video marketing has now been around for a number of years and it is an area that is still continuing to grow as time moves on. Technologies that allow businesses to apply videos to their business model are also growing, making it even more important to get involved in some way for any business.

Five reasons video marketing is very important:

People Like Watching Videos
Most people would rather watch a video than have to read. That is the truth and if your company, products, or service require any sort of explanation take the time and put it in a video because your audience will respond with much greater force.

Decrease Website Bounce Rate
Whether it is one video or ten, your website bounce rate will decrease with a video. Depending on how well the video is made and how long it is you could really hold a website visitor on your website that much longer.

Your Videos Will Rank
If you upload your videos into the video sharing websites and really optimize them with nice robust titles, descriptions, and the use of links where you can, chances are that specific video will become a great candidate to really increase in rankings.

Still An Early Technology
Like everything digital, online video sharing technology is relatively new compared to older forms of marketing which means that the process is only going to grow from here. Sites like YouTube are only growing in power and strength and many businesses are already leveraging the amazing technology for opportunities that exist in helping to grow their business.

Increases Branding & Credibility
When a business creates a new professional video they almost put themselves in a new type of bucket from the standpoint of their audience. Branding increase and credibility is often times instilled into your website visitors.

Online video marketing is a young approach but reaps many benefits if approached correctly. Take the time to figure out exactly how to incorporate a little bit of video into your business model.

Stamoulis, Nick. Search Engine Optimization Journal . 2 Feb 2011. <http://www.searchengineoptimizationjournal.com/2011/02/02/video-marketing-important/>.

Smartphone Advertising

Kantar Media's Compete, today released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the web using their mobile browser. The findings, part of Compete's Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps. That number drops to 40 percent when asked about ads encountered while surfing the mobile web. And the disparity is even greater among iPhone users, with 65 percent recalling in-app ads and only 33 percent recalling mobile browser ads.

                Overall, considering both in-app and mobile browser ads, Android users have the highest mobile advertising recall, with 55 percent reporting they've seen some form of mobile advertising. For iPhone users, that number drops slightly to 51 percent. Only 22 percent of BlackBerry owners recall some form of mobile device advertising.

                Recall of text messaging/SMS ads is lower still among smartphone users. Just over one quarter (27 percent) of iPhone and Android users recall receiving a text message/SMS ad.

                "This data is important as advertisers and app developers, among others, contemplate the evolving mobile advertising opportunity," said Danielle Nohe, director, technology and entertainment for Compete. "If the behaviors of iPhone and Android users, who have more experience interacting with different forms of mobile advertising, are indicative of where the industry is headed, we're starting to see what forms of advertising could be most effective moving forward."

Compete. 16 June 2011. <http://www.competeinc.com/news_events/pressReleases/283/>.

Why Video Marketing Works

Internet approaches for marketers that worked in 2002 are badly out of date. Once, the best technologies for business communications of all kinds were for "later". Video and streaming audio was in the future, and you didn't need to worry about it yet.


That's over.


'The future' has been here for years. It is a foregone conclusion that video marketing works. The challenge is in figuring out how video marketing works… Has your own online presence kept up? Are you incorporating video and multimedia technologies for yourself or your clients, or have you just typed up a business opportunity and hoped visitors would read it?
The fact is, every reasonable barrier to using online video has been removed by the existence of massive and free video hosting sites such as YouTube. No longer is video an option to try to differentiate your product or services or identity. It's now the most cost-effective and outright effective option.
All of which means you can concentrate on communication. The fact is, "people buy from people" and now you have the means to personally connect with the people who land on your website, using video. Your website no longer resembles someone else's when it's your own face voice and words speaking to the viewer. Credibility builds as you talk about the value that you can provide. Only online video marketing works to make this possible.


Source: http://www.video1pro.com/article_videoworks.html